The term Advertising has been derived from the Latin word “Advertere” which means ‘to turn’ or ‘to take notice of.’ Traditionally, the term advertising meant turning the attention of people to a product, service, idea or organization.
Earlier, people used advertising to just make announcements. But with passage of time there have been modifications, and now, the term advertising is used not just for making announcements but is a means of communication too.
Some of the Popular definitions of word Advertising are as follows :
According to Advertising Association of UK - Advertising refers to a means of communicating with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them.
According to American Marketing Association - Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor.”
According to Philip Kotler “Advertising consists of non-personal forms of communication conducted through paid media under clear sponsorship.”
According to F.P. Bishop “Advertising is controlled identifiable persuasion by means of mass communication media.”